Aurat Aroma is a scent intelligence company revolutionizing how you think, feel, and perform with the power of scent.
How Scent Shapes the Brain
Aurat Aroma is a scent intelligence company revolutionizing how you think, feel, and perform with the power of scent.
Our scent solutions combat burnout, supercharge productivity, and enhance mental clarity, personalized for both individuals and teams.
From calming your mind to boosting focus, our Tactical Aroma Candles and Inhalers are designed to align with your goals.
Tactical Aroma Candles
Crafted with therapeutic-grade essential oils, our candles help create a calm environment.
Stress Recovery
Motivation Boost
Clarity & Focus
Remote working
Tactical Aroma Inhalers
Portable scent science to boost focus, reduce stress, and inspire motivation on the go.
Team Bonding
Portable
Learning Edge
Each of our aroma blends is designed with specific brain functions in mind. Discover how our carefully selected scents interact with your brain’s neurotransmitters to elevate your well-being.
Stress Recovery
GABA promotes relaxation and stress reduction, helping you unwind and find your calm
Pink Peppercorn
Sandalwood
Chili Seed
Team Bonding
Oxytocin fosters connection and trust, perfect for encouraging collaboration and emotional well-being
Cloves
Rose
Lemongrass
Clarity & Focus
Serotonin enhances mental clarity and focus, keeping you sharp and productive
Citronella
Black Pepper
Rosemary
Motivation Boost
Dopamine increases motivation and energy levels, empowering you to take on any challenge.
Rose
Eucalyptus
Grapefruit
Learning Edge
Glutamate supports memory retention and learning, giving you a cognitive advantage.
Rosemary
Peppermint
Bay Leaf
Most focus tools take time, scent works instantly. Unlike caffeine, apps, or music, aroma directly activates your brain, enhancing focus and motivation in real time.
Category | Tactical Aroma | Caffeine | Productivity | NooTropics | Music |
|---|---|---|---|---|---|
Mechanism of Action | Targets olfactory system in the brain | Stimulant effects on the brain | Task organization and tracking | Cognitive enhancement through biochemistry | Engages auditory system for focus |
Ease of Use | Extremely simple; inhale or light a candle | Requires brewing or purchase | Requires learning and setup | Daily intake required | Easy access; just play |
Duration of Effect | 1-4 hours per use | 2-6 hours depending on dose | Continuous (if used actively) | Varies; generally short-term | 30 min-2 hours |
Cost | Mid-Range | Low to Mid-Range | Free to subscription | Mid to High-Range | Low to subscription |
Connection to the Brain | Direct, modulates brain activity through olfactory pathways | Indirect, stimulates wakefulness | Indirect, improves task management | Direct, biochemical changes | Indirect, alters sensory focus |
Still skeptical? See for yourself. Science backs scent as a powerful brain tool-faster than coffee, smarter than apps.
5 MIN READ
What the Nose Knows
Experts discuss the science of smell and how scent, emotion, and memory are intertwined...
3 MIN READ
The Connections Between Smell...
The ability of odors to bring to mind past experiences has intriguing scientific and...
6 MIN READ
The Power of Scent: Enhancing Fo...
Aromatherapy, the practice of using scents from natural plant extracts, can improve focus...
Contact us for scent solutions
©2025 Aurat Aroma; All Rights Reserved.
Smell is the only sense directly connected to higher brain regions, which governs memory, emotions, and behavior. The connection to the brain allows you to improve brain functioning just by using the right aroma
Prefrontal Cortex - Focus
By influencing the prefrontal cortex, scents sharpen cognitive abilities, enhance concentration, and improve productivity. Essential oils like rosemary are particularly effective in boosting focus.
Amygdala - Emotions
Scent molecules stimulate the amygdala, the emotional center of the brain. This region governs feelings like calmness, joy, and stress, helping you relax or energize based on the aroma.
Hippocampus - Memory
Scents directly interact with the hippocampus, enhancing memory retention and triggering emotional recollections. This connection is why certain scents evoke vivid memories.
Olfactory Bulb - Scent Processing
The olfactory bulb is the first stop for scent molecules. It processes smells and sends signals to key brain regions, creating a fast and powerful impact on mood and behavior.
Hypothalamus - Stress and Hormone Regulation
Aromas regulate the hypothalamus, balancing hormones like cortisol and dopamine, which influence stress levels, motivation, and overall well-being.
